dobetterux started in 2019 with a single belief — that intentional design could change how businesses think and how people experience the world. It quickly became something more personal than a studio; a space to show up fully as a designer, strategist, and thinking partner for those ready to build things that actually mattered.
Over the years, those relationships deepened. Some became long-term partnerships. Some became friendships. All of them left a mark.
Seven years on, dobetterux became proof that you could do serious, senior-level work on your own terms — lean, deliberate, and without ever sacrificing quality or depth.
From 2026, my full focus is Foundry One Group — the next evolution of everything I've been building toward. I'm still honoring commitments to a select group of existing clients, but I'm no longer taking on new engagements under the DoBetterUX name.
This isn't an ending so much as a graduation. And I'm excited about what's on the other side.
If you'd like to continue working with me, or you're coming across my work for the first time, here's where to find me:
If you're an early-stage founder looking for a hands-on studio partner or co-founder to build with, that's where I'm focused now.
varimahenry.comFoundry One Group is open to investors who believe in what a vertically integrated venture studio can do. I'd love to connect.
Foundry One GroupMy blog, podcast, and newsletter covering startups, products, and scalable systems — where I think out loud about everything I'm building toward.
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